[ceejayoz]

> One other thought - the whole market seems a lot like the GroupOn craze in some ways.

Yeah, Groupon is a great comparison IMO. Huge initial growth, but spending a bunch of money to acquire each customer doesn't work once a bunch of copy-cat competitors enter the market.

I also wonder how many folks drop off once they've learned some basic cooking skills from the recipes - chopping, searing, getting the right proportions, etc.