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Keep in mind that the electric section of the overall car marjket is just 1-1.5% right now. It's just not a significant market right now. Making an electric car is only good for building know-how.

In the industry, the Chevy Bolt is expected to be the first electric car to end up being profitable. Next year's Audi Q6 e-tron quattro (what a name...) is expected to be the second. They are the first specimen of a new generate of electric cars that are for-profit mass production products from the ground up. By 2025 virtually every car manufacturer will be competing seriously in the electric market.

This generational change is happening because as batteries and fuel cells are getting cheaper rapidly. We are coming up on the cross-over point where an electric car can be made profitably right now. But this also means that there was no point for the likes of Mazda to even work on electric cars before now.