[faragon]

Amazon Prime Video is even cheaper. If Amazon manages to increase content while leveraging costs because of their scale and vertical integration, it could be huge.

[AlexC04]

I have prime video. It really is such a pain in the butt to watch it though. They lock themselves out of chrome cast, Kodi, basically everything I currently use to stream to my TV.

I'm really frustrated with it and don't feel like I'm getting value.

[zerocrates]

I've never quite gotten why Chromecast is this Rubicon for them. Kindle content is available on pretty much anything that you'd expect, and even Amazon Video itself has officially been on Android for quite some time.

I can't imagine it's some play to increase the all-important value of the Fire Stick, so what's the deal?

[myrryr]

Unlikely. They have it in the US and the UK and in bugger all other locations.

If you want to stop piracy, you need it on one service at a reasonable price, and that service needs to be global.

no one has that yet.

[sjm-lbm]

Amazon is also a good example of a content provider offering "streaming bundles" - you can get add-on subscriptions for HBO and other premium television providers.

[TheGRS]

They just need a much better platform for browsing. It would make a huge difference in at least my own usage of their service.

[Fej]

Prime Video is a value-add to get people to sign up for Prime and spend money at their shop.

[faragon]

... and for many people a reason for not paying for Netflix.