[devdad]

Tldr; This is what we attend / do to get clients that's not into tech already:

- lots of general network events where only C-level staff attend (often paid networks)

- side by side with consultants and business developers that haven't got technical staff

- get references from companies we've befriended by giving them leads before

You need to find a way into non-technical companies. We find them by going to network meetings with companies not in the IT sector. I have a large network of tech companies, but more non-tech companies. Sometimes a CEO for a marketing firm have a good lead they want in the long term, and then he brings in us to deliver something else for their business, such as an internal app for tracking deliveries. His potential client gets hyped up and I suggest potential marketing angles of the app and in doing so direct the business back to him. Other times I have a few drinks with CEOs from different companies at network events, they get to know me on a more personal level, and then pass me / us as a reference when they hear about jobs. We also go side by side of business developers, letting them add "digitalization" as a part of their brand.