[ladyada]

y'see, thats why i got myself a pick and place! :)

(http://www.ladyada.net/wiki/mdcpickandplace)

its great for the "first 1000 or so" - if something gets popular i can send it off for manufacture - but only because i can bridge manufacture thru the never-ending-leadtimes. having trouble getting a fantastic oven tho. the apsgold's look nice but we dont have 220 :( had great luck with some common reflow plates if you can deal with single sided

[jasongullickson]

This brings to mind the wider discussion of DIY fabrication (MakerBot et al) and while it has been dismissed by many "experts" there are distinct advantages for companies who can benefit from the added agility it provides(in this case, delivering your product on-time vs. wrangling with external companies, who probably don't consider you important in comparison to "big" companies).

Perhaps having your own "pick-and-place" wouldn't scale up to Wal-Mart levels of demand but having a small end-to-end factory of your own gives you the ability to satisfy early-adopters who are willing to pay a little more to be "first"; and usually drive mass purchasing down-the-road.