[bluedino]

What is that format/style called? I remember reading all the late 70's to early 80's magazines in my our basement as a kid, and all the ads had that look to them. Take for example this Ford ad for a car:

http://www.classiccarstodayonline.com/wp-content/uploads/201...

The style kind of goes, big headline, then 2-4 fairly detailed paragraphs about the product. You never see that any more. The video games always followed the same template:

CAN YOU HANDLE THE ACTION

Are you ready for craziest alien battles on the Frobozz Computer System? Then play Foobar 2000, the ultimate adventure! You'll face dastardly demons and high speed challenges, sure to make you ask for more!

[noelwelsh]

I believe it's a style that David Ogilvy popularised. Take a look here, particularly the Rolls Royce ad: http://www.ogilvy.com/our-history/

[hetspookjee]

I find it quite delightful to look at these advertisements having binged Mad Men for the first time a couple of weeks ago. Cool to see that car news advertisements haven't changed their format in over 60 years. One can almost literally place the ad on a website such as top gear and it'd blend in just fine.

[edkennedy]

Long form copy I believe it was called