[gipp]

Yeah, I agree completely, I just don't think that the hype of the role is coming from practitioners.

I know this isn't really your point, but I've met Josh Wills, for example, and listened to many of his talks. I don't think I've met a more realistic guy (among actual practitioners) when it comes to the expectations and reality of doing corporate data science. The hype, I'd say, is just an emergent phenomenon of the tech reporting cycle. Nobody's out there _trying_ to inflate expectations, except a few consultants and "thought leaders" maybe.