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by jgtrosh
3239 days ago
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Just a small reaction to your premise that slower search results
would lead to more time spent on site: > https://doi.org/10.1145/2600428.2609627 > Impact of Response Latency on User Behavior in Web Search > Query response latency. : > In [18], the authors exposed
a commercial search engine’s users
to response time delays of varying magnitude
and observed the impact of different levels of delay
on users’ long-term search behavior.
They observed that the users
who were exposed to higher time delays
issued fewer queries than they usually do.
Interestingly, the effects were shown to be persistent
in the long-term even after the response latency
had returned to the original levels. I think that to increase user time on their website,
search providers do well to try and improve
search result latency. |
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