[dx034]

> Advertisers love young people, and that's where they are.

Not necessarily. Advertisers love people who are young and have money. So 20-35 is much more valuable than 12-16. Not sure where the average age for Snapchat users is, but I can imagine that they have a higher share of users who are too young to generate revenue for advertisers.

Unrelated to that it's just because advertisers are slow to catch up. Generally, advertising is most profitable where the most money is. And that is with older people. Successful online marketing to 60+yrs is much more profitable than to 20-25yr olds.

[adjkant]

Their S1 says their largest age group is users aged 18-24, beating out what I would assume is 13-18.

https://www.bizjournals.com/losangeles/news/2017/04/03/snapc...

The above shows the split of users over 18, but isn't helpful is showing how many are age 13-17 and the proportions.

https://www.statista.com/statistics/326452/snapchat-age-grou...

According to this, 80% of users are over 18, with over 50% falling into that 18-34 block.