|
|
|
|
|
|
by what_ever
3249 days ago
|
|
|
If you see this thread, you are the only one defending Snap and you yourself have uninstalled Instagram. I personally used both for a while and now I have pretty much stopped using Snapchat in favor of Instagram. Sure Snapchat is still the more known of the two when it comes to sending photos directly but that's not where money is made. Money is made in stories by having sponsored stories and ads inserted between the stories of the people you follow. Instagram is getting more of this so they can show more ads and make more money. Also, the advertisers you seem to be so sure of being on Snapchat will move their money to Instagram once they know that Instagram has more users and more eyes. Also teenagers don't make any money to spend on things after watching the ads. So I am not sure if that's a positive in favor of Snapchat. If five people are telling they think this is looking good for Instagram which you have already uninstalled, may be its time to look back at your opinions. But who am I to tell, I don't have any horse in this race. I do own some $FB but not enough to think about this one way or the other. |
|
|
Teenagers don't have money but they have drive purchasing decisions within a family.
"once they know that Instagram has more users and more eyes" >> Advertisers just don't look at raw numbers. They advertise over a target audience. US, age, gender, mobile phone users: 18-24. Snapchat got a generation of users which facebook/instagram is not able to get. FB and instagram is using their demographics which is not at all important to manipulate snapchat stock price.
If advertisers are paying more money just for some random views, then ad industry has some serious issues and it's not called effective advertising.