[mmjaa]

Yes, I did read the papers, with great interest.

And the point is: It doesn't seem to fit Apple any more, by your reckoning.

But it did at some stage. You don't get to mass-market acceptance without a phase where you dominate the signalling markets. Those middle-class students with MacBooks' are the norm today - but there was a phase where it wasn't so, in Apples' history. Don't overlook that transition.