[_tulpa]

I loath that it's a thing. But in this context I'm not sure it's comparing apples to apples.

Comparison aside, I do think social media platforms have a negative net value to society due in no small part to optimising only for this kind of metric. Everything is designed to be addictive. We know addiction isn't healthy but it's cool because users can choose to not get addicted to this thing which is designed especially to take advantages of human weaknesses.