[Nerdfest]

... and you don't think all the free marketing is a large part of that? It's a little quieter lately, but they have a huge fan-base in the media world due to them using Apple kit for both audio and video editing for years. How many other phone manufacturers get multiple articles in the news when a new model is released?

[microtonal]

... and you don't think all the free marketing is a large part of that?

Ummm, no. It is people who are willing to pay more for the extra service, strong integration, and a business model that does not build on pushing advertising.

I pay the premium for a MacBook every 1 1/2 year or so, because if there is a problem, I can go to the Apple store and they'll typically have it fixed in two hours, no questions asked. I had a two-year leave to Android, but after the excruciating experience having to deal with Motorola twice, I'd rather pay a bit more.

Besides that, Apple hardware and software is typically extremely well integrated. E.g. I have a HiDPI screen, on the Mac it works without a problem. On e.g. Linux I had to hand-patch Mutter to get proper scaling and even then a lot of applications used the wrong scaling or UI elements are blown up and blurry.

Finally, let's also not forget that Apple is typically a company that pushes new technology first in an integrated fashion. E.g. a fingerprint reader that is not a toy and works across apps, 120Hz refresh rate on the iPad Pro, force touch.

tl;dr: people drop money on Apple because their product generally work great and they provide excellent service.

[zzalpha]

So, I built a Hackintosh recently, and in researching software recommendations, one thing stood out: even die-hard Apple fans had to admit that PCs were catching up (or, maybe more honestly, in a lot of ways Apple is losing momentum).

Windows 10 has come a long way from its roots. Windows laptops are getting remarkably good (the latest line of Dell and HP laptops are excellent, and Lenovo always stands out). And the smartphone gap has been rapidly closing for years, both the hardware and software. I think you can lay this at the feet of Apple elevating customer expectations.

Meanwhile, Apple hardware refreshes have been lackluster at best, particularly in the pro category. The OS doesn't feel like it has the edge it once had. And top notch software exclusives are increasingly rare as software goes cross platform or moves to the web.

Now, by all accounts Apple's support is still some of the best in the business. And the overall platform integration across devices is excellent. So a lot of the benefits you cite are still present.

But you have to wonder how long that'll last...

[hockley]

Marketing is a fool me once scenario. Quality products earn repeat purchases. You don't become the world's most valuable company with one-and-done sales.

[zzalpha]

That's not strictly true. Network effects due to tied services can result in barriers to switching. For example, if you're tightly tied to iCloud, migrating to Google Drive might be seen as an enormous PITA.

IMO, this is the principle reason all of these guys are building easy-to-use, tied services offerings... because the OS is becoming increasingly irrelevant as things move to the web or apps go cross-platform.

[idlewords]

I don't think free advertising gets you to 780B market cap. I think you're mistaking cause for effect.

[fhood]

Samsung and Google for one. I always see multiple articles on the newest Galaxy S whatever and the Pixel got a ton of coverage when it was released.