[jerrell]

I very much like the idea of producing webapps rather than iPhone apps in my business, and I think they could probably provide all the functionality I require.

For me the catch is monetisation. With the App Store, this is clear: I release paid apps. With webapps... Advertising seems viable, except that my apps need to work offline (and may solely be used in that way), which as far as I know scuppers the advertising approach. So what's the alternative? Set up a paywall and require users to login to get the webapp in the first place? That seems to defeat the point somewhat.

Anyone have bright ideas or links to clever thinking on the subject?

[superdavid]

The equivalent of an app store fee is a pay-wall to the application. It would probably drive away more customers than the equivalent app store fee, but I don't think it is defeating the point at all.

Offline access is a problem.