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by janwh
3240 days ago
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People™ should learn about how to properly self-host their stuff, apply adequate licenses that allow for remixing, etc. If "this music culture you're a part of" really matters to you, and grows larger than the initial toe-dipping, becoming self-sufficient should be one of the main objectives of your craft. Being part of a culture should also imply caring for its heritage, should it not? Sure, this subculture would have probably never existed without a platform to grow on. But the going-away part is actually a large scale problem, not only regarding SoundCloud. This applies to other ~corporation~ startup backed platforms as well. |
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Discovery happens through unique marketing (v. v. hard) or when fans and artists collect into scenes.
So for most artists, putting up a custom server to distribute their creative work is a waste of time unless they're involved in a network of people who cross-promote their output, online and by word of mouth.
This usually works best informally when it's motivated by genuine enthusiasm and not pushy marketing narcissism and aggression.
SoundCloud failed to understand this, and apparently became a scene of sorts, in a limited way, for some genres only, by accident.
It could have assured its future by doing a lot more to build and support scenes arounds artists and genres.
Instead it became a nerd's idea of the ideal music hosting platform - too much file-led design, not enough social intelligence.