[smcl]

What's it used for? Usernames/passwords or something?

[pgrote]

You can personalize jerseys and sporting goods.

https://www.dickssportinggoods.com/products/maxfli-personali...

[smcl]

Ah thanks, I had no idea. Some of these are insanely specific, weird or tame ("soused", "ovum", "dimwit")

[pavel_lishin]

Many were probably added after someone took a screenshot of a hoodie or whatever they were able to create on their online store, and post it to twitter to the amusement of everyone but Dick's marketing/legal departments.