[robryan]

I think for some games they are charging as much as they can get away with, maybe it's to reinforce some of the crazy pricing you get in Australian retail that they use exchange rates to justify but then don't pass on the savings when the rate changes.

I think they try and target parents that don't know any better, regularly a game will come out retail here for $120 when it would be on steam for $60USD, so maybe $70AUD.