[illuminea]

From a branding and long-term point of view, it's really important to "own" your content by hosting it on your own domain and even server space. The advantage of a platform like Medium is that it can increase the reach of your content, but it's too risky to go all in with them since who knows how long they'll be around, or what limitations they might add down the line.

But there's a way to have your cake and eat it too: you can publish first on your self-hosted WordPress site, and then republish automatically on Medium with a canonical tag pointing back to your WordPress site. This means you get the SEO and control benefits of WP, and the reach benefits of Medium.

I wrote a guide on how to make this magic happen: https://illuminea.com/ultimate-guide-to-wordpress-medium/. Of course this post is also reposted on Medium with the canonical tag :) https://medium.com/@miriamschwab/6425c2d5e5c4