[khedoros1]

> Their site looks nothing like 10 years ago, yet they somehow did all those radical UI changes gradually over years, always one step at a time, (mostly) listening to their user base in between.

I remember being really annoyed at one of the changes in about 2008. Looking at the timeline of Facebook[0], it was probably the rearrangement of the site into tabs (and then into something like the current layout 2 years later). I think that it's telling that I remember being annoyed at the time (and a bunch of other times, after other changes) than I remember what those changes were. Sometimes it's hard to remember exactly what it was like in the early days. So, I went looking and also found a Cnet slideshow illustrating the different looks of the site over the years [1]

[0] https://en.wikipedia.org/wiki/Timeline_of_Facebook

[1] https://www.cnet.com/pictures/facebook-then-and-now-pictures...