[Spivak]

Okay, how would you like your purchase histories to be used to determine your wealth and companies charge you more for goods and services because they know you can afford to.

"I'm sorry sir, our system says your wealth rating is 600, our discounts only apply to people with 400 or lower."

[digi_owl]

We already see this with how airlines alter the pricing depending on when the ticket is bought and whatsnot (because if it is bought for a middle of the week trip etc, it is likely to be a business trip).

[dave5104]

But the key difference is that applies to everyone who wishes to make that purchase, not just particular people.

[jackpirate]

This sounds amazing to me :)