[pmlnr]

Sorry if I misphrased it, I didn't mean premature optimisation: I wanted to mean planning for it.

EDIT: my biggest question is still the why always focus on new features compared to stability. Think from the point of the customer - eg. when you're using something -, and grab, let's see, skype: they are sacrificing everything stable in order to catch up with the competition. I'd be extremely surprised if they are doing better this way instead of focusing on being rock solid with a small feature set. The latter results in a small, but steady growth - not the one VC prefers for certain - because people fall back to it when the other shiny fails, and, eventually, just stick to it, because 'it just works'. Don't get me wrong, incremental new features is good, but the working core product - the one that is making the money - should always come first, ahead of the shiny. Obviously my logic assumes the product is making money.