[ewanm89]

Why lose flexibility and switch to medium in the first place?

[skylark]

People use Medium because they want to be heard. Marketing is hard (although this author doesn't seem to have problems with that.)

[colept]

Because when I switched to Medium my blog posts went from ~50 impressions to 1000+ impressions

Exposure.

[pmart123]

Are you using a custom domain with Medium?

[colept]

No I opted for no-domain because my articles can be sequestered to any publication where they will receive better exposure than if I had reserved it for my own.

[BartSaM]

Probably the usual - it was new cool and convenient.

[gtaylor]

I don't use medium, but also don't need much flexibility. The content is my focus and priority.