[nols]

You may not be in their primary audience, but they're pretty popular. I just looked at their Facebook page and it has 87 million followers.

[gcatalfamo]

I honestly wonder how much of those are not USA or UK.

[Symbiote]

Just going by my 12 friends who've "liked" the page, 4 are British, the rest from elsewhere in Europe. My friends are about 50:50 UK:rest-EU.

I'm surprised either group bothers with the recipes. The ingredients are American, as are the quantities (pounds/ounces), and the oven temperatures in Fahrenheit. I generally can't be bothered dealing with this, and in search results will prefer a British (or Australian) website to avoid needing to convert anything.