[gottlos]

While I dont disagree, I put it to you that 'clickbait' techniques are easily arrived at by iterative testing; but are poor outcomes for the long term. IE: I don't see an AI negotiating a multi year memorandum of understanding between companies based on "X did Y and you wont believe what happens next!"

Those will make money; but will they just cause stagnation/niche specialized behaviours that have less benefit to society as a whole?

[ShirsenduK]

Marketing automation is not about clickbait but knowing who your users are, what are their biases and then showing you only that ad which will have a response and not show what won't work. Thereby, making $ spent on marketing more efficient. Companies are generally run by financials rather than societal benefit. I do not know whether that is a good thing or not, only future will tell. :)