[meowface]

There was a not-dissimilar scam orchestrated by some popular Youtube channels last year, also mostly targeted at their own followers and fans: https://www.youtube.com/watch?v=_8fU2QG-lV0

They created a Counter-Strike "lottery" website and uploaded a lot of videos of themselves winning big, while never disclosing that they were the secret owners of the site. Of course, their supposed recorded lottery winnings were staged as a way to drive traffic and money to the site.