[21throwaways]

What do side-projects typically sell for?

My own is 8 months old. It averages $3K/month in revenue with costs of $100/month. Mine is a plugin not SAAS. I've had 100 sales so far, currently around 5-10 sales/month. I offer 30-day no-questions-asked refunds, but no-one has requested one yet. I've never had a visa chargeback, either.

My own probably requires at least 3 software updates/year to maintain the revenue level. E.g., a small feature added or a couple bugfixes. Customers always buy annual licenses, and annual maintenance extensions to the license are half price.

[kweks]

Depending on the age of the site, its uniqueness and competition barrier to entry, typically between 1.5 - 3.5x

I've just gone through the process via dealflowbrokerage.com - good experience so far.

[iends]

To clarify, 1.5x - 3x ARR?