[madetech]

Some of the responsibility for the failure of this should fall on the marketing managers and their lack of knowledge on what decent online advertising looks like.

I worked in AdLand for a while and remember the agencies impressing clients with bullshit results and pure vanity metrics.

Nothing about actual business results, just another thing marketing managers were seen to need to do.

[jon-wood]

When I worked for an ad agency I was specifically told not to add event level tracking to campaign sites because we knew engagement was awful. We could easily give the client some great vanity metrics on things like number of visits but the moment you dug into conversion rates it all went to shit.