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by luckydata 3255 days ago
Because primary and secondary market research is a skill just like programming, takes time to master and many just think that asking a few people unfocused questions constitute research. The easy way to gain knowledge is build things and see if it works which is crazy expensive.

Even the famous MVP is just a catchy name for market research that has gotten out of control due to the unfortunate decision of putting "product" in the acronym.

1 comments

> Even the famous MVP is just a catchy name for market research that has gotten out of control due to the unfortunate decision of putting "product" in the acronym.

I think the general problem with MVPs and their development and usage is really that people put significant focus on the 'M' and the 'P' and very little to the 'V', which IMO is the most important letter in that acronym.