[yvoschaap2]

So back in 2010 the first law suit started against lyrics sites: > http://law.justia.com/cases/federal/district-courts/californ...

It was pretty clear that others would be next. Hence unlicensed wouldn't be maintainable.

Next to that, I wanted to sell advertising to big brands. My advertising partner insisted we needed to be licensed for the Coca Cola's of this world to spend money on my traffic.

So for me it was an opportunity to increase revenue, at the costs of lower profit margin.

[godot]

I think the commenter's question was more about _how_ you did it :) (Thanks for answering questions here btw)

Did publishers just reach out to say "hey, pay this fee"? Or did they straight up start with lawsuits/C&D? Or did you reach out to them and say "hey I got this site, how much do I pay you to become licensed?"

[yvoschaap2]

So I went out and found licensing pro-actively. I wasn't contacted before in a formal way. But I know they (NMPA) did sent C&D letters to over 40 domains eventually.