[rossdavidh]

The book "Phishing for Phools" has a good chapter on "reputation mining", which is essentially that, with the added wrinkle that you can buy a company that has a good reputation and cut corners until the customers wise up. I'm looking at you, InBev.

[rout39574]

I believe the term of art is "Extracting the value from the brand".

[swsieber]

Chrome extensions have been abused this way many times.