[marco_trujillo]

Thanks for asking. We did tried to find accessible templates to screen readers with no luck. So we picked a template we liked and turn it accessible. How? we found good resources (like https://webaccess.berkeley.edu/resources/tips/web-accessibil...), download most used screen readers (NVDA, VoiceOver, Windows Eyes) did our homework and bounced it with some blind friends to make sure.

[mikekchar]

I'm curious why you didn't go the other direction: build an accessible web page and then try to make it attractive to sighted people. No need for a template -- just straight HTML with black text on a white background.

I'm not trying to be facetious here. I'm genuinely curious if there are market pressures that make a "good looking" website higher priority than an accessible one -- for example a need to look impressive to stake holders who are not visually impaired.

"We didn't think of that" would be an OK response :-). I'm just curious about the challenges for a startup in this kind of market and where one might have to make surprising compromises.

[mholmes680]

not OP, but i think the overall challenge is cheaply coming up with a not-cheap product than can apply to the largest section of the limited market. Its expensive to advance the tech here, for a limited economic benefit to the company trying to advance the tech.

As the brother to a visually impaired person, I found the website fine. If only you could ship by his August 1 birthday! :)