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by fritzw 3249 days ago
Speed quality cost. Pick two.

These photographs aren't very good. Yes, hundreds or thousands of photos per day is a lot. The difference between a good picture and a really good picture might be hours more setup and post processing.

This is stereotypical Chinese manufacturing tactics being applied to modeling. Cut workers rights, cut quality, setup, safety, compensation, and time to market.

In shear numbers it's impressive but when I see how they doing it, it's a face palm moment

3 comments

This might be one of those (quantity === quality ) situations.

What's that parable about the pottery class? The class is split in half at the beginning of the semester. Half A has an assignment to produce as many clay pots as possible, Half B just has to produce one perfect clay pot by year-end. At the end of the year, Half B has failed to produce perfection, while Half A has produced a dozen perfect pots by accident just in the course of cranking them out.

You gotta dig through a lot of dirt to get to the gems, but at a certain scale, the gems get really good.

Maybe it's the Indian in me but I thought it was great. Yes quality is not going to be as great as a shot that takes hours to set up, but at the same time, do we really need top quality for every single photo? Do we need to spend hours for catalogues that are going to be thrown out the next day. No, you just need to quickly display the clothing. I think there's something to be said for getting the job done effectively.
They can get the setup right before the model shows up. They didn't show the post processing, so obviously you have no idea what's involved in that. I don't see any reason it'd be lacking compared to some other effort.