Businesses too small to have a real point of contact with either Google or Facebook living or dying by the whims (or mistakes) of their algorithms, for one thing.
Prices paid by the advertisers more generally, for another. There are only two games in town, and both of them go out of their way to obscure what you're really getting in return for your money.
Prices paid by the advertisers more generally, for another. There are only two games in town, and both of them go out of their way to obscure what you're really getting in return for your money.