[sgt101]

In fact you can pay under the market, a bit, if you treat your people like humans, develop them, stretch them and insist on a positive working environment (no rudeness, fair dos for everyone even if they look, talk or smell different). People will not switch away for minimal reward and considerable risk of being landed in a dead end with a bunch of sociopaths. Also many people realise that their current track has 5/10 years of seniority to build - and then that's your lot. The option of switching to management or to tracks like architecture or even non-functional work like finance or intellectual property is attractive to many people.