[prodmerc]

"We don’t think there are any other companies that have taken the same approach"

I distinctly remember a service/app with the same purpose in Europe in 2013.

There's Cargomatic and mentioned by mkoryak, OpenMile. And probably others. Money will definitely help here, though.

[mv4]

Yep, we launched one:

https://cargofone.com/en/

Money helps, but it isn't the only thing.

[DenisM]

Can I pick your brain? Sooo grateful I will be... email in profile

[mv4]

Emailed.

[prodmerc]

Well, add Cargofone to the list.

The one I remember, though I can't for the life of me remember it's name, was operating around Benelux, mostly Belgium, France and Netherlands.

The truckers I knew mostly used it to find nearby matches for return trips (so they don't make a return trip empty). I don't know what happened to them.

[mv4]

I've seen a few names, but the ones I saw were essentially message boards - proceed at your own risk.

With Cargofone, every driver/company passes background checks, we insure everything automatically (via partnership with a large insurer), and we guarantee immediate payment. The aren't many that do all this.