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by trjordan
3257 days ago
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I'm a marketer in tech. My latest gig is VP Marketing at Turbine Labs (turbinelabs.io, check us out!). I prefer to work on products that would have been interesting as a programmer. My qualifications at this point are just my resume, but at the point I made the transition, I had to no reason to believe I would be successful. There were 3 key ingredients that helped me out: - I switched from dev to sales at a company that had a strong sales organization, but where my product was a total unknown. I could be a subject matter expert on day 1, which mitigated my total lack of knowledge about how to do sales. - The product I worked on sold to developers. It wasn't hard to talk to people who were my former colleagues. - I had a mentor within the company who pushed me hard to try to new things. He constantly told me things like "What's good for you is good for the company" when we talked about different roles. For me, the biggest signal that it was time to switch is that felt there was something more "important" than writing code that I was always relying on to be successful. This was personal: I felt that I couldn't write code well unless I thoroughly understand why the problem existed and the backgrounds and interactions of the user. It turns out I really wanted to work on figuring that stuff our, which is somewhere at the intersection of Product Management and Product Marketing. Marketing just fits the rest of my personality better. |
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