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by philwelch
5836 days ago
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You haven't demonstrated that the "contemporary labeling of citizens as consumers" even exists, yet. The only example in this entire thread uses the word "consumer" in the correct economic sense. But while you mention it, I actually am irritated at the feminist movement for trying to redefine and taboo commonplace words. I consider this campaign against "consumer" to be a similarly misguided mistake. |
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As for the feminist movement, IANAE but if I understand correctly thats where idea of changing the words used for certain things was really made into a science and a practice, at least for social change.
I'm not sure if the ad industry started doing it before or after that for commercial purposes, but there's a really good documentary on Google Video and Youtube called 'The Century of Self' that covers the ad industry side of it. Fascinating, when you have an hour or so.
That stuff combined with a study of the of tools of psychological and social influence originating in Europe in 1800s and 1900s (from Hegel to Dialectical Materialism) makes it difficult to believe that anything about our modern world is a coincidence.