[lucb1e]

I agree. I clicked to the front page and I see something about annotating images, but then also something about users... and I just don't really get what it does without reading the whole page. The company name is also not very illuminating.

The tour page however tells me almost instantly that it's meant to get feedback on designs (even if that is only made clear in step three out of three). Now going back to the front page, those three steps are there as well, except they're shown as three separate features of the product instead of logical steps (I didn't make that connection) and the "You, the designer" part puts the "so what's that about clients/customers" in place.

Then again, I often feel like I'm thick-witted so take it for what you will. Or perhaps where you link from (e.g. link text / ad text / the search query they entered) gives enough context for them to get it.