[Devolver]

Extremely well said. Yours is a more in depth and eloquent version of what I wrote in the first section of this essay:

"This is an essay about go-to-market strategy and market development. It’s also an essay about company culture.

Specifically, it’s about how the market focus and culture that helped a company reach significant heights can rapidly transform from critical assets into potential liabilities…and what to do about it.

While Twilio is the focus of this essay, this essay is not just about Twilio. It could be about about ANY potentially disruptive company with brilliant founders, venture-scale ambitions, great products, a top-notch team, and traction to die for."