[Powerofmene]

I am a founder who does a bit of everything but mainly focuses on business strategy and growth and product development. I work to create new viable products utilizing lots of analytics, user feedback and testing and then direct product improvements based on user feedback. Rinse and repeat. I am not incredibly technical(am learning day by day) yet can do the basics and have a very solid understanding of the data flow and can utilize technical services to drive development and product offerings. Have great technical people who can develop programs to give our team the data in a myriad of forms that allow us to make good decisions.

Over the next few months a great deal of my role will be in working with the technical team to implement the user friendly app and locking down our contractual agreements with the back end payment processors as well as locking down our hundreds of partner businesses. The majority of these have already committed it will just be a matter of getting the contracts together and inputting payment info for the back and forth payment streams.

Then it will be all about team growth and management and rapid user growth.

I also do the finance and marketing as a small startup. So far we have bootstrapped it all and we have talked about potentially applying to YC or looking at VC for funding to really bust it on growth, just uncertain if this is a viable path to growth given we are beyond the typical demographic (not in our 20s and low 30s). We do not want to put energies somewhere that would take away from the progress we have been making. Our founding team will make a decision on this in the next 30-45 days