[bastijn]

That has been there for years. Sure it is nice and people object when they hear it but I think in actual daily life people just ignore them as long as they don't manifest in daily work. The people left because of the relocation, not because of any other reason. The article doesn't explain the tradeoff the CEO had to make. So blaming the quotes is jumping to conclusions. So I say these quotes are overvalued in the article. Sure the popular thing is to fret about them and blame them for this it seams but in truth it had nothing to do with the people leaving in this article. They left because of travel times (most likely, I don't pretend I can look into their minds).

In a big company most people don't like all of their exec and HR statements yet they continue to work there because they know 90% of those statements is bullshit anyways and will not manifest. Very different from a small company mind you! Big companies change their bullshit slogans every 5-10 years. It's a pattern. Go through twice and you know the drill. So you smile when your department name changes and know the rest will stay the same no matter your objectives containing some new fancy words.