Bingo. The company was Rocket Science Games. https://web.archive.org/web/20121113115319/https://engineeri... says Blank was involved, and one of Musk's internships was also there according to the Musk bio and a few sites listing his internships (simultaneous with Pinnacle, apparently).
That really makes me feel old - I used to work for another gaming company at that time that was pals with Rocket Science. It was not exactly a model of how to run a business - and where I worked was hardly GE. :)
From dubious acorns doth startup management gurus grow.
From dubious acorns doth startup management gurus grow.