[texxi]

That sounds like a call to arms - A RAN field investigation has just unearthed new evidence of fresh bulldozing through critical elephant habitat in Indonesia’s Leuser Ecosystem. The links are crystal clear, from destroyed elephant habitat to mills supplying the world’s biggest palm oil supplier Wilmar, which sells its palm oil to the world’s biggest brands.

[iRobbery]

I think he/she is simply referring to 'paying people to do something you want' principle. Which has worked since money exists i guess. Therefor not so surprising this would work as reported.