[malbiniak]

Launch...but don't blow your wad on marketing until you think you're ready. If you're not confident in it, I'm not sure how you're going to sell it. A small launch within your network could get you the feedback you're looking for.

Don't beat yourself up about Blippy, gdgt, and Swipely. What did they do right? What did they do wrong? What can you learn from them (and on their dollar)? And -- are they REALLY your competitors?

Two last comments. If your design is on the level of your blog design, you'll be fine. It's really clean with clear and concise messaging. Also, have you considered the widening "products you love" into "things you love?" I'm being selfish, but I'd love to be able to follow new "products" from "things I love," like bands. Forget that last thought :)

[mattbell]

Yeah the idea of releasing the site but "not launching it" (thinking of marketing launch here) sounds like a good idea. Perhaps doing an invite only on Hacker News could get me the feedback needed to tune things up for the marketing launch thereafter.

I like the idea of "things I love" - see? That's why I need to get our site out there and get some feedback! Cheers!