Hello Anu! How would you recommend selling these metrics to people focused on things like app downloads or user signups? Essentially, how would you recommend advocating for adopting these metrics?
It all comes down to knowing how a company makes decisions. What's the thing that sells. At most companies it is revenue, so you basically run experiments that correlate to revenue strongly and then use that causation to adopt new metrics. People like metrics that lead to their higher order KPIs a lot.
Great question. This really has to come top down and starts with the CEO. If the CEO urges the team to focus on the right metrics and asks questions on weekly reports then over time this will be in the DNA of the entire organization. Else it is really hard to get the organization to adopt these metrics