[hi1234567890]

1: A/B test as fast as you can. Frequency is Key 2: Ensure your reach of A/B testing is enabled. Meaning, across the entire customer journey. Top, Mid, Bottom of funnel. 3: Challenge your team to do advance a/b testing. Example, personalization, Multivariate testing.

Number 1 is key to ensure you understand what YOUR specific end users are responsive to, relative to the category of business you are in. Its different for each vertical.

Growth doesn't have to be complex. Measure some stuff and test some stuff. Go, go, go.

If you don't have enough traffic to A/B test. Then you have bigger problems to solve.