Apparentle the Alphabay moron had his real hotmail address in the welcome e-mail they used to send and the same nick on another message board with more personal details as well. Massive OPSEC failure.
I'm sorry but if your business is running an illegal drug market and you're sending out account emails with your real name and year of birth from a non-burner email, I think "moron" is probably a pretty apt description.