[SherlockeHolmes]

You missed his point. He is pointing out that Comcast (and other ISPs) already has substantial power over end-users, since in most cases they are the only ones that can provide internet connectivity.

However, one can easily choose to never use Facebook and not lose quintillionth of the information available on the internet. Facebook or any other such service is one of a quintillion of end-nodes that you can reach on the internet.

Comcast is the choke through which your internet connectivity comes through, and you are proposing to allow increased manipulative power to them.

[anotherbrownguy]

>already has substantial power over end-users

As I have mentioned earlier, the only power they have is they can block access to specific site. They can't actually know or filter out what the user sees.

>you are proposing to allow increased manipulative power to them.

OK tell me a realistic case how they could use the "manipulative powers" thus gained to harm the end users.