[chartreusek]

Didn't they try basically this before, then had it fail and discontinue in the form of iGoogle(2005-2013)? The idea of google going back to that is just nuts.

At least DuckDuckGo has got the search page concept right.

[andygates]

They definitely discontinued it, but that doesn't mean it failed. What do you think made them kill it? At the time, it felt like textbook Google capriciousness (see Reader, etc).

[fwn]

I expected it to be a strategic push towards their more interactive content aggregation feature built into Google+.

[azinman2]

This seems to auto-populate which is different, and is far simpler. iGoogle was widget based and relied on you to pick the info sources.

[dx034]

But iGoogle still was very popular. It was killed despite being used by many because Google decided everyone should use Google+ from now on.