[charlie-r]

Use a simpler hosting provider if you're not already familiar with AWS. Power brings complexity, and your product likely won't benefit from solving infrastructure problems you don't have (yet).

That said, once your product outgrows simpler infrastructure I'd wholeheartedly recommend AWS. For the past few years I've been using AWS for my day job and side projects. Prices are competitive, and once you're past the learning curve, you'll have a great deal of flexibility.